Sales training class

If you have the right persona, you can have a lucrative career as a life insurance sales agent. Becoming an independent agent can be intimidating, but with the right skills and know-how, you can be successful and help clients find comfort in the product.

November is Entrepreneur month, and Art Life Insurance Agency (ALIA) provides life insurance sales training for anyone interested in becoming an independent insurance sales agent.

Art Life Insurance’s sales training program can teach you essential skills, sales strategies, and proven sales techniques while offering support and guidance.

Begin your journey in life insurance sales by learning the relevant skills covered in Art Life’s sales training programs! Keep reading for a glimpse at what these programs can teach you.

Creating Customer-Centric Solutions

Many life insurance sales agents focus on product-centric solutions, but this approach often leaves the specific customer out of the relationship. Creating customer-centric solutions starts with asking the right questions and listening to what the client says and what they don’t say.

Ask questions that help you understand your client’s goals and vision for the future and their lifestyle. Attentively collecting this information enables you to craft a compelling narrative that will engage the client and make your sales pitch an enticing and logical offer.

Life insurance sales training can teach you how to ask the right open-ended questions that will give you useful insight into your client’s life.

Crafting a Narrative

Once you understand your client better and have established a rapport, you need to craft an approach to make your sales pitch irresistible. You are creating sales hooks to bridge emotions that attract your prospects’ attention and appreciation. Hooks are only teasers. This is a crucial skill you will learn in Art Life Insurance Agency’s insurance sales training programs.

In these programs, you will learn how to tell your client a scenario that puts them at the center and displays your life insurance pitch as a logical choice. You want the example to lead them to the realization that your life insurance is precisely what they need to live worry-free and protect their family from the unexpected situation.

Highlighting Pain Points

Along with creating an opportunity that leads to your life insurance offer, you must highlight pain points along the way. Pain points are a crucial aspect of any successful sales pitch.

A professional insurance sales training program will teach you how to identify relevant pain points and show your clients how your product can solve these issues.

A few examples of pain points that can help you sell life insurance are:

  • Debt
  • Tax shelters
  • Loved ones
  • Lack of savings

These are just a few pain points you can highlight. When you take our premium insurance sales training, you will learn how to recognize and leverage others.

Presenting With Poise

Whether you’re new to selling or a veteran, the key to a successful sales pitch is your confidence. If you don’t believe in the product you’re selling and the narrative you tell, neither will your customer.

The great part about ALIA’s insurance sales training program is the confidence our coaches will instill in your selling skills, allowing you to pitch to clients with poise and conviction. Most people will not trust a flustered or intimidated salesperson.

Simple things like eye contact, hand positioning, and posture can make you a more successful salesperson, instilling confidence in your clients and strengthening your relationship.

Life insurance can be a delicate topic for some, so presenting the information and product confidently and gently is a complex combination. But you can learn how to achieve the perfect tone and trustworthy approach from Art Life’s insurance sales training.


Organization skills are important in any profession, but disorganization can significantly hurt your chances of success as an independent sales agent. Developing a focused and functioning system for paperwork, client information, and schedules can help you generate more sales.

Creating a successful and organized system can be challenging, but you can learn how to craft one of these systems and plans in an insurance sales training program. Being organized is essential, from customer relationship management to scheduling appointments and monitoring potential leads.

People Skills

Even if you have excellent people skills, you can always improve them to enhance your sales pitch. Even the most likable and friendly people can deliver poor sales pitches. The best life insurance agents always appear eager and excited to offer their clients this stellar product.

Unfortunately, rejection is part of the sales industry, but the way you handle rejection can make all the difference. Always remain optimistic and upbeat while being persistent in your pitch. Life insurance sales training can help you project the most genuine and positive attitude in everything you do for your clients.

When facing rejection, it’s important to view the situation objectively and use each experience as an opportunity to improve your sales technique. Rejection can help you hone your approach, sharpen your communication skills, and build resilience that will serve you in other areas of your career. It can also help you to better understand customer needs so that you can customize your pitch and increase your chances of success.

Knowing who your competition is, who your target client should be, and how to communicate with the public are all essential skills for a successful life insurance sales agent. Our training course will teach you how to identify your competition and set yourself apart from them in a way that appeals to potential clients.


When you are an independent life insurance sales agent, you can sometimes feel like an island. Networking with other insurance agents can help you build your client list and learn more about the sales environment.

Training programs can show you how to begin networking and the best ways to communicate with other agents. Other agents may be your competition, but you can still benefit from a professional relationship.

Marketing Yourself

Young woman learning to sell life insurance

Before selling life insurance to clients, you have to sell yourself! Independent life insurance agents don’t have the luxury of sourcing clients from their established agency, so you must market yourself to potential clients.

Even if you’re a brilliant salesperson, you may not be a marketing expert; that’s where ALIA takes the guesswork out of digital marketing. We provide a unique all-in-one service as a state-of-the-art turnkey online insurance business model.

Our Agency Builder Program assists with every aspect of digital marketing:

  • Branding
  • Logo design
  • Website design
  • Web hosting
  • SEO optimization
  • Blog content
  • Social media profile setup
  • Social Management
  • Social media content creation
  • Social media posting
  • Digital marketing campaigns
  • Paid ads

We establish and manage everything for you, so you don’t have to, allowing you to focus on selling insurance.

The Bottom Line

Ready to start selling insurance? Art Life Insurance Agency’s life insurance sales trainers offer the tools, support, and guidance to new salespeople, teaching them the crucial sales skills discussed above and clear sales strategies and tactics.

You can become a top-performing independent life insurance agent with professional insurance sales coaching and consistent motivation!

If you’re interested in a lucrative and satisfying career selling life insurance, get in touch with our team and start your sales training!