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10 Lead Generation Tips for Selling Life Insurance

Selling life insurance can be a challenging career path, but it can also be very rewarding when you get the hang of it and become successful. Helping people understand their insurance needs and finding the plan that works best to cover both themselves and their families is a magical experience.

But you may wonder how to find leads for life insurance.

Let’s dive into the top ten tips on how to get leads for life insurance sales and help get you started on your path to becoming successful. 

1. Pay for Leads Using a Lead Generator

Whether you’re just starting in life insurance sales or have been selling for quite a while, paying for leads is always an option. Of course, if you’re just starting out and don’t have any sales just yet, you may find it difficult to dig into your own pocket for money to buy leads, but it can be helpful in a pinch and makes for an excellent investment. 

There are many different types of lead generators. At their core, they all work by getting the leads for you and then selling them to you for a small fee. This is one way to quickly and easily get leads if you’re brand new and don’t have any lead sources of your own. It’s also an excellent tool for people who have been in the industry for a while, but lead sources are drying up, and they just want a lead source to fall back on. 

Some of the most popular lead generators include Zoom Info sales, Sales Intel, and Uplead.

2. Direct Mail

Utilize direct mail campaigns to reach a targeted list of potential clients. You can purchase mailing lists based on specific demographics, such as age, income, and location.

The goal of direct mail is to generate leads by reaching out to potential clients and providing them with information about your life insurance products and services.

3. Build Up a Referral Base

Referrals are the best kinds of leads. They are leads that come in from other people who have either bought insurance from you or have a good relationship with you and trust you enough to buy something as important as life insurance from you. 

Building a referral base takes time, but if done correctly, this will make your business wildly successful. To start building your referral base, simply reach out to 10 people you know per day. This can be friends on social media platforms, people you work with, or even family members. As time goes on, the more people that know about you and know you sell life insurance, the better your chances are for someone to reach out to you when they have a need.

After you start making more sales, you can use your current customers to set up more referral business. As soon as you close the sale, be sure to ask for referrals and have them tell you at least one person that they know who you may be able to help. As time goes on, you will find more and more business coming your way using this simple yet effective method. 

4. Get in Contact with Other Professionals

Another way to obtain more leads for life insurance sales that doesn’t cost you a thing is to contact other business professionals—network with others in similar fields of interest as you to gain a reciprocal relationship. 

This means finding other businesses that could benefit from working with you and creating a partnership. Financial advisors, accountants, and health insurance salesmen are all great people to contact.

To set up a business relationship, invite them to coffee and then explain what it is you do and how you could help both them and their clients. In return, you could also recommend their services to your current and potential customers.

Insurance saleswoman sitting at her desk talking on the phone with a client

5. Sponsor an Event

One enjoyable way to gain more leads is to sponsor an event. You can create your own event or join another community event asking for people to sponsor. Set up a booth, bring lots of goodies and handouts, and promote your business to the community. 

Events are a great way to gain exposure while also serving the community. You can bring life quotes with you, have people fill out their information for a free quote, or even have a raffle they can enter if they agree to a life quote. These are entertaining and engaging ways to get leads without spending hundreds of dollars on a lead generator. 

Sponsoring your own event is also great. After all, you can find a good cause you care about and raise awareness and money for that cause using your business’s name. This will make your name prominent in the community in a good way and bring natural business to your door! 

6. Join Groups on Social Media

One of the most under-utilized marketing techniques nowadays is social media. Social media is essentially free marketing, and you can reach a considerable client base this way. By creating a social media business account for your life insurance sales, you can market your products and engage with others to promote yourself. 

A great feature is that most social media platforms have groups. Groups are just conglomerates of people with similar interests that join together to learn more about a common interest or reach a common goal. 

You can search for groups that are local or groups that have insurance-related interests and join them. After you join, just set up a plan to post your services offered on the group page at least once per week. This tactic will bring in many interested people and some pretty solid leads.

7. Online Advertising

Utilize online advertising platforms such as Google AdWords, Facebook Ads, and LinkedIn Ads to reach a wider audience. You can target specific demographics, interests, and behaviors to ensure your ads are seen by potential clients who are most likely to be interested in purchasing life insurance.

8. Content Marketing

Create and share valuable, relevant, and engaging content on your website, blog, and social media channels. This can include articles, videos, infographics, and webinars that educate potential clients about life insurance and its benefits.

9. Telemarketing

Reach out to potential clients via telemarketing to set appointments and discuss their life insurance needs. Be sure to follow all regulations and laws regarding telemarketing.

It is also important to have a sales pitch that you can use to guide your conversations with potential clients. The pitch should include information about your life insurance products and services, as well as questions to ask to determine the potential client’s needs and interest level.

10. Practice Excellent Customer Service

Finally, when creating leads that will ultimately turn into customers, providing excellent customer service is a surefire way to find success. People typically buy from people they trust, so be sure to put on a smile and engage in friendly conversation as often as you can. 

Providing good customer service not only helps you gain more leads but also helps you close and retain them. People want to buy from someone they trust and feel as though they will be taken care of, so always practice good customer service when selling life insurance. 

Retaining those ever-so-important clients is critical if you want your business to be successful long-term, so by providing current clients with incredible customer service, you are setting yourself up for a long-term strategy for advancement. You’re also much more likely to get referrals from your current business if you take good care of them while they’re on your books.

Get More Life Insurance Leads

In conclusion, selling life insurance can be challenging, but with practice and repetition, you can be successful in this coveted field of sales. If you are struggling on figuring out how to find leads for life insurance, it is important to remember to never give up and to keep working hard towards your goals. By following these top 10 tips on how to get leads for life insurance sales, you are guaranteed to be a rockstar!

If you’re still struggling to get good leads, check out how our Agency Builder Program can help you become the most empowered independent insurance agent you can be. Schedule a call or get in touch with our team today for a free consultation and set yourself up for success.

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